For the natural hardwood flooring category, 5R interlocking hardwood was designed to achieve environmentally-friendly, guilt-free and future value wooden flooring solution to its users.
The chamwood composite flooring was designed to offer "100% peace of mind" flooring solution. This means it solves wooden flooring’s natural weakness – water damage and termite threats are a thing of the past.
A special innovation for the laminate flooring category is the introduction of PEC technology for all the Floor Depot premium series in 2009.
Thursday, April 9, 2009
Things you didn’t know about Floor Depot …
- Floor Depot helps people save time with its interlocking wood flooring system. It only takes 8 to 10 hours to complete an area of 500sqft. Customers can even walk on the floor immediately after installation.
- Floor Depot provides a healthy solution with comfortable, ‘non-fatigue’ walking experience on its wood flooring. Furthermore, its cushioned surface helps absorb impact from falls, making it safer for children and elderly.
- Floor Depot encourages an eco-friendly life as it focuses on select grown timber and choosing sustainable wood as its core material certified by the Forest Stewardship Council (FSC) to produce a lasting wooden floor.
- Floor Depot has a wide spectrum of wood flooring collections and as many as over 160 colours for mix and match of any interior theme.
- The company has an experienced team of 150 installers who deliver quality workmanship for both residential and commercial flooring.
- Floor Depot promoted and distributed free reusable tote bags to the public during its ground events to encourage less usage of plastic bags. Since 2006, a total of 200,000 reusable tote bags have been distributed.
- Floor Depot’s product packaging is recyclable and the company opens carton boxes on site, collects them back and sends them to the recycle centre.
- Floor Depot provides a healthy solution with comfortable, ‘non-fatigue’ walking experience on its wood flooring. Furthermore, its cushioned surface helps absorb impact from falls, making it safer for children and elderly.
- Floor Depot encourages an eco-friendly life as it focuses on select grown timber and choosing sustainable wood as its core material certified by the Forest Stewardship Council (FSC) to produce a lasting wooden floor.
- Floor Depot has a wide spectrum of wood flooring collections and as many as over 160 colours for mix and match of any interior theme.
- The company has an experienced team of 150 installers who deliver quality workmanship for both residential and commercial flooring.
- Floor Depot promoted and distributed free reusable tote bags to the public during its ground events to encourage less usage of plastic bags. Since 2006, a total of 200,000 reusable tote bags have been distributed.
- Floor Depot’s product packaging is recyclable and the company opens carton boxes on site, collects them back and sends them to the recycle centre.
Promotion
Floor Depot promotes itself via a variety of media including print media (magazine and newsprint), mail-drop, bank card privileges, outdoor advertising (billboard, bus ads, transport wrapping, and TV broadcast (home makeover programme sponsorship, ie: Casa Impian) It also participates in industrial trade shows , home exhibitions and organises joint promotions, such as a loyalty programme with Bonuslink.
In 2007, Floor Depot launched its ‘Floor & Fly’ lucky draw campaign over a six-month period. The total prizes worth RM60,000 consisted of a trip for two to Paris, Australia, Korea, Beijing and other Southeast Asian countries.
Lately, the company has been trying to reduce CO2 emission and introducing ‘shopping without travelling’ activities where it will use a virtual platform for promotion activities. For example, it uses Youtube to share and post videos on Floor Depot’s customers’ buying experience. The company is also upgrading an integrated homepage to initiate e-showroom and e-payment for online purchases soon.
In 2007, Floor Depot launched its ‘Floor & Fly’ lucky draw campaign over a six-month period. The total prizes worth RM60,000 consisted of a trip for two to Paris, Australia, Korea, Beijing and other Southeast Asian countries.
Lately, the company has been trying to reduce CO2 emission and introducing ‘shopping without travelling’ activities where it will use a virtual platform for promotion activities. For example, it uses Youtube to share and post videos on Floor Depot’s customers’ buying experience. The company is also upgrading an integrated homepage to initiate e-showroom and e-payment for online purchases soon.
Brand Values
FLOOR DEPOT is a renowned brand committed to the sustainability of the environment. It embodies our corporate philosophy of preserving the precious environment that we live in based on the S.H.E. (SAVE, HEALTHY and ECO-FRIENDLY) Flooring Concept. The brand promises efficient and reliable services on delivering the S.H.E flooring concept product and experience. Floor Depot’s S.H.E Flooring logo features a few leaves that represent an environmentally friendly message.
Floor Depot believes that the wooden flooring product’s emotional quality is far greater than the functional quality. For instance, qualities like ‘feel-good’ and ‘guilt-free’ are far more important than ‘durability’ in wooden flooring industries as this industry has always been associated to its contribution to deforestation and global warming. Hence, Floor Depot’s S.H.E. flooring concept aims to do away with such negative perception.
Floor Depot believes that the wooden flooring product’s emotional quality is far greater than the functional quality. For instance, qualities like ‘feel-good’ and ‘guilt-free’ are far more important than ‘durability’ in wooden flooring industries as this industry has always been associated to its contribution to deforestation and global warming. Hence, Floor Depot’s S.H.E. flooring concept aims to do away with such negative perception.
Achivements
One of Floor Depot’s achievements is its introduction of the 5R interlocking hardwood that allows installed/used wooden floors to be recycled, reused and resold. 5R Interlocking Hardwood Flooring is the first of its kind to be introduced in Malaysia. It is a brand that represents the finest quality of hardwood flooring; a result of the incorporation of the 5 elements (Revolutionary, Reduce, Reuse, Recycle, Resell) that discerns our brand from others.
The company was the first in Malaysia to introduce its new market positioning – the S.H.E flooring concept that transformed Floor Depot from a conventional wooden flooring supplier to a wooden flooring specialist in the market.
Floor Depot was also the first brand to introduce laminate flooring produced by adopting ‘’Perfect Equal Centric (PEC) Technology’’. The latest lamination technology with dual-face lamination creates a uniform pattern on the top and bottom of the floorboards, giving the series the versatility to match any interior designs.
To ensure consistent quality, Floor Depot has its own SOP (standard operating procedure) that guides its day-to-day operation. It adopts the S.H.E concept in the product selection process to ensure all activities poses minimum hazard to buyers, users and the environment. All operations are geared towards preserving mother nature, while bringing the best of Floor Depot wood flooring products and services to the market.
The company was the first in Malaysia to introduce its new market positioning – the S.H.E flooring concept that transformed Floor Depot from a conventional wooden flooring supplier to a wooden flooring specialist in the market.
Floor Depot was also the first brand to introduce laminate flooring produced by adopting ‘’Perfect Equal Centric (PEC) Technology’’. The latest lamination technology with dual-face lamination creates a uniform pattern on the top and bottom of the floorboards, giving the series the versatility to match any interior designs.
To ensure consistent quality, Floor Depot has its own SOP (standard operating procedure) that guides its day-to-day operation. It adopts the S.H.E concept in the product selection process to ensure all activities poses minimum hazard to buyers, users and the environment. All operations are geared towards preserving mother nature, while bringing the best of Floor Depot wood flooring products and services to the market.
The Market
Floor Depot’s main business is its S.H.E flooring concept products such as laminate flooring, engineered hardwood flooring, 5R interlocking hardwood flooring and Chamwood flooring. The company targets clients who are searching for ‘guilt-free’ wooden flooring solutions and at the same time can enjoy saving benefits and a healthy lifestyle.
One of the company’s objectives is to place emphasis on value-for-money and eco-friendly flooring. For instance, the introduction of 5R has successfully addressed the need of ‘guilt-free’ natural hardwood flooring. This means Floor Depot’s customers are assured that the flooring can be recycled with a buy-back guarantee.
Floor Depot’s laminate flooring and engineered hardwood flooring are aimed at the mid-end market, and 5R interlocking hardwood flooring and Chamwood flooring are targeted at the high-end market.
In terms of market share, laminate flooring is estimated to enjoy more than 60% of retail market and 30% in the wholesale market. Engineered hardwood flooring is estimated at around 30% in both retail and wholesale market. Meanwhile, the 5R interlocking hardwood flooring is a unique creation, so the company enjoys the entire market share.
Floor Depot is striving to promote the excellent S.H.E flooring experience to its target market now and this will continue to be the focus in the medium term. The management is confident to complete year 2010 with a minimum of 20% growth and targeting to achieve RM100 million in sales revenue in year 2011.
One of the company’s objectives is to place emphasis on value-for-money and eco-friendly flooring. For instance, the introduction of 5R has successfully addressed the need of ‘guilt-free’ natural hardwood flooring. This means Floor Depot’s customers are assured that the flooring can be recycled with a buy-back guarantee.
Floor Depot’s laminate flooring and engineered hardwood flooring are aimed at the mid-end market, and 5R interlocking hardwood flooring and Chamwood flooring are targeted at the high-end market.
In terms of market share, laminate flooring is estimated to enjoy more than 60% of retail market and 30% in the wholesale market. Engineered hardwood flooring is estimated at around 30% in both retail and wholesale market. Meanwhile, the 5R interlocking hardwood flooring is a unique creation, so the company enjoys the entire market share.
Floor Depot is striving to promote the excellent S.H.E flooring experience to its target market now and this will continue to be the focus in the medium term. The management is confident to complete year 2010 with a minimum of 20% growth and targeting to achieve RM100 million in sales revenue in year 2011.
Wednesday, April 8, 2009
Monday, April 6, 2009
S.H.E Flooring Concept
Through the years, we at FLOOR DEPOT, has come to understand that your home is your paradise - a sanctuary where love abounds and the choices you make are not only for yourself, but the future of your precious ones.That's why we take pride in presenting you : S.H.E. A concept that helps you make wiser choices so that you can live up to your ideals.Your floor. Your Investment.
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