Our History

Floor Depot was established in 2001 in Malaysia. The first showroom was situated in Puchong, Selangor with a total number of two salespersons and one storekeeper. It started with a single type of wood flooring called Laminated Floorboard imported from Germany.

When Floor Depot first entered the market, it faced strong competition from the traditional supply chain in the market in terms of pricing and distribution channel. As the management foresaw the market demands in retailing and end-user market for reliable and easy access channels, the investment in A&P was then concentrated on trade brand building. The ultimate objective is to make the brand Floor Depot as a reliable benchmark wood flooring specialist in Malaysia’s home improvement and renovation industry.

http://www.floordepot.com.my/start.html

Thursday, April 9, 2009

Brand Values

FLOOR DEPOT is a renowned brand committed to the sustainability of the environment. It embodies our corporate philosophy of preserving the precious environment that we live in based on the S.H.E. (SAVE, HEALTHY and ECO-FRIENDLY) Flooring Concept. The brand promises efficient and reliable services on delivering the S.H.E flooring concept product and experience. Floor Depot’s S.H.E Flooring logo features a few leaves that represent an environmentally friendly message.

Floor Depot believes that the wooden flooring product’s emotional quality is far greater than the functional quality. For instance, qualities like ‘feel-good’ and ‘guilt-free’ are far more important than ‘durability’ in wooden flooring industries as this industry has always been associated to its contribution to deforestation and global warming. Hence, Floor Depot’s S.H.E. flooring concept aims to do away with such negative perception.
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