Our History

Floor Depot was established in 2001 in Malaysia. The first showroom was situated in Puchong, Selangor with a total number of two salespersons and one storekeeper. It started with a single type of wood flooring called Laminated Floorboard imported from Germany.

When Floor Depot first entered the market, it faced strong competition from the traditional supply chain in the market in terms of pricing and distribution channel. As the management foresaw the market demands in retailing and end-user market for reliable and easy access channels, the investment in A&P was then concentrated on trade brand building. The ultimate objective is to make the brand Floor Depot as a reliable benchmark wood flooring specialist in Malaysia’s home improvement and renovation industry.

http://www.floordepot.com.my/start.html

Thursday, April 9, 2009

Promotion

Floor Depot promotes itself via a variety of media including print media (magazine and newsprint), mail-drop, bank card privileges, outdoor advertising (billboard, bus ads, transport wrapping, and TV broadcast (home makeover programme sponsorship, ie: Casa Impian) It also participates in industrial trade shows , home exhibitions and organises joint promotions, such as a loyalty programme with Bonuslink.

In 2007, Floor Depot launched its ‘Floor & Fly’ lucky draw campaign over a six-month period. The total prizes worth RM60,000 consisted of a trip for two to Paris, Australia, Korea, Beijing and other Southeast Asian countries.

Lately, the company has been trying to reduce CO2 emission and introducing ‘shopping without travelling’ activities where it will use a virtual platform for promotion activities. For example, it uses Youtube to share and post videos on Floor Depot’s customers’ buying experience. The company is also upgrading an integrated homepage to initiate e-showroom and e-payment for online purchases soon.
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